3 chain Cinemark calls for a 31-day theatrical window on those Universal and Focus titles opening to north of $50 million at the domestic box office, and 17 days on all titles opening to under $50M with PVOD share between the studio and exhibition thereafter. So the question is - does exhibition play The Boss Baby: Family Business? Remember, Universal specifically hammered a deal with big exhibition, AMC being the first, which outlined a 17-day theatrical window for those titles that deemed fit with the studio sharing its PVOD revenue thereafter with the No. Boss Baby 2 will begin its international theatrical rollout in select markets on July 2 as well. Not all foreign theatrical markets have reopened and many remain closed, i.e. Keep in mind, big provinces in Canada such as Manitoba, Alberta and Ontario have exhibition closed down through some point in July reportedly. It’s just another egregious move by a major Hollywood studio to feed the beast of its streaming service and experiment with theatrical distribution models before this pandemic becomes completely dormant.

Surely, Uni stands to do more with close to 4,7K theatres (out of 5,88K) being reopened by July 4th weekend. So why would the studio take a nice piece of DreamWorks Animation IP and send it the service? During a time when there were significantly fewer theaters open, Uni did $58.2M domestic and $168.1M on DWA’s The Croods: A New Age, which kicked off at Thanksgiving. The first Boss Baby during a pre-pandemic era in 2017 opened to $50.1M domestic, and finaled at $175M stateside and $527.9M WW.

The recent move by Universal sends a lot of mixed messages at a time when exhibition is showing signs of rebirth, especially as we head into a weekend where Paramount’s A Quiet Place Part II and Disney’s Cruella (available to Disney+ subs at an extra cost of $29.99) is looking to fire up the box office. The Boss Baby: Family Business will play on the two uppermost premium tiers of Peacock, which cost subscribers $4.99 and $9.99 a month the uppermost tier has zero commercials. 'Puss In Boots: The Last Wish' Star Antonio Banderas On Making Puss 'More Human' By 'Valuing The Only Life That We Have'

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